Hair, beauty and fashion adverts of the 1970s.
Gives you an idea of the popular colours, trends and styles throughout the decade.
-
Scotch – Hair Set Tape (1970). Here’s a thing! Tape to keep pin curls down as they set. -
Yardley advert for its Tweed perfume acknowledging the love of forties fashions (1971)
-
Elizabeth Arden – Self Portrait Eyes (1972)
-
Clairol – Air Brush (1973). Hair tools designed to help style seventies hair. -
Gillette – Supermax (1973). A hairdryer and attachments to create all those 1970s styles.
-
Brylcreem (1973). Looking stylish with Brylcreem in the seventies.
-
Maybelline – Powder-Twist (1974)
-
Johnson Products – Afro Sheen (1970s)
-
Boots 17 – Eye Crayons (c.1974). Model’s look was a nod to the 1920s, an era which had a revival in the early ’70s.
-
Clairol – Quiet Touch (1975). A home highlighting kit.
-
Men’s fashion (1970s). Bell-bottom trousers for the ’70s American dude.
-
Maybelline – Ultra Frost (1970s). Shows the popular colours of the decade: purples, greens and blues.
-
Valmor Wigs (1975)
-
Revlon – Natural Wonder (1975)
-
Bain de Soleil – St Tropez Tan (1976)
-
Lady Schick – The Speed Styler (1970s). Farrah Fawcett-Majors making the most of her world-famous hair.
-
Maybelline – eye shadows (1978)
