Hair and beauty adverts from the 1940s, showing the fashionable colours of the decade, as well as hairstyles, clothing and accessories. Max Factor was the big name of the 1940s, with its hugely successful products Pan-Cake and Pan-Stik (released to the public in 1948). Film stars often lent their face and name to advertisements, where Read More …
Following from the 1940s wartime austerity , the 1950s was a time of growth and prosperity. Many economies around the world blossomed and grew. Consumers had more spending money available and the end of rationing opened up the way for new products. New colours and makeup products appeared, and the luxury cosmetics market took off. Read More …
The advertising industry now had more power than ever before. More people were buying a television for the home and TV advertising had a meteoric rise as, one by one, the commercial channels launched throughout the decade. Print advertising didn’t suffer either, with magazines galore aimed at different consumer groups, all targeted accordingly by the Read More …
Following on from the hardship of World War II and rationing, the fifties was a time of relative prosperity. Disposable income combined with an increase in mass media encouraged the consumption of fashion. New hair care products, including one-step colours, were designed to allow women to do their own hair easily at home – and women Read More …
The majority of adverts from the 1920s use illustrations – even famous faces were most likely drawn. Photography was used occasionally. Some adverts have a lot of narrative, describing in great detail how wonderful their products are and how to use them – a real insight into the thinking of the era. The way women Read More …
Wearing makeup really took off again in the 1920s after years of being in the wilderness. New products came onto the market and cosmetics became more affordable. The love of having a suntan started during the decade and nail varnish entered the modern age. Women were influenced by the queens of the silver screen, and Read More …
The Roaring Twenties were book-ended between two global cataclysmic events – the aftermath of World War I, and the financial crash that led to the Great Depression. The Great War had taken many lives, and this shadow cast a desire to live for today and embrace life. It was off with the old – literally Read More …
When creating an authentic period hairstyle or makeup for film or television, there are several things to consider to ensure that you get the designs right. These things will also help you when doing dailies or a last-minute job. If creating a period-inspired look for a fashion shoot or for a bit of vintage fun, Read More …
Men’s hair in the seventies was a joy to behold. There was a little bit of variation throughout the decade, from long to short, blow-dried and bouffant to spiked and bleached, with “overgrown” being the look that most people associate with the decade. Hairstyling and grooming was no longer simply for women – hair products were Read More …
When we think of 1940s makeup, we usually think of rounded red lips. This, more than any other aspect of 1940s makeup, defines the era and spans women of all classes from all around the world. But there’s more to 1940s makeup than just red lipstick! Here we look at makeup in general during the Read More …