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The Power of Advertising
Hair and beauty adverts from the 1940s, showing the fashionable hairstyles and makeup colours of the decade.
Max Factor was one of the big names of the decade, with its hugely successful products Pan-Cake and Pan-Stik (released to the public in 1948).
Film stars often lent their face and name to advertisements, where a cheeky promo for their latest film was often slipped in, and women worldwide loved to copy their style.