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EU & UK Labelling Requirements for Cosmetics

EU labelling requirements for cosmetics

“EU & UK labelling requirements for cosmetics” is not a very sexy title, we know! However, proper labelling on cosmetics is so important. It tells the consumer a variety of things, including what the product is, what the ingredients are and who made it. It also lists any warnings or instructions for use. Anyone working in makeup should have a basic understanding of what the labels mean.

  • The member states of the European Union – product labelling in the European Union (EU) is regulated by one main law – the Cosmetics Regulation (EU) No 1223/2009. The primary purpose of this regulation is human safety.
  • Great Britain – since the UK’s exit from the EU, there is the Product Safety and Metrology etc. (Amendment etc.) (EU Exit) Regulations 2019 for the cosmetic market in Great Britain (England, Scotland and Wales). The regulation sets out requirements that must be met before a cosmetic product can be placed on the market in Great Britain.
  • Northern Ireland must comply with the EU regulations.

The making and selling of cosmetics are considered to be a commercial enterprise – it doesn’t matter if you are an individual or a large corporation. Everyone must comply with the cosmetic laws.

The penalties for non-compliance can be severe. Furthermore, ignorance of the law is not considered a defence. So, before you embark on making or selling cosmetics in the EU or UK, please get legal advice from an appropriate organisation or person that knows the up-to-date rules!

What Products Do The Regulations Cover?

Cosmetic laws apply to any and all cosmetic products that are available to a member of the public, including:

  • Products that are sold – for example, online, mail order, in a shop or at a market.
  • Products that are given away for free – for example, samples, testers, products provided in hotels and other public facilities.

Where is the Information Printed?

All cosmetic and personal care products must have a label somewhere on the container or packaging:

  • Container – the main tube, bottle or jar the cosmetic is contained in. 

  • Packaging – for example, the outer box the product is sold in.

  • Leaflet, tag, card or tape – for items that are difficult to label, such as bath bombs, the required information can be given on a leaflet etc. and attached to or enclosed with the product. There must be an indication that refers the consumer to it, such as the “hand and book” symbol.

Information That Must Be Printed on a Label

A label must be indelible, easy to read, and include the following information:

  • Name and address of the Responsible Person. For the EU including Northern Ireland (NI), this address must be in the EU. For cosmetics imported into Great Britain, the address must be in the United Kingdom. There is a two-year transition period from 01 January 2021 before businesses have to include this – it is to allow products already in the supply chain to come to market.
  • Ingredients  – a list of ingredients.
  • Quantity – the amount of the product can be given as a weight or volume.
  • Durability of product – for example, the “Best before Date” or a “Period After Opening” (PAO) to show how long the product may be kept or used .
  • Warning statements and precautionary advice – on how to use the product safely.
  • Batch number or lot code – to identify when the item was made.
  • Product function – but only when it is not obvious or the use is not clear.
  • Country of origin – but only for imported products.
We now take a look at each of these aspects in more detail.
EU labelling requirements for cosmetics

The Label Information

Name & Address of the Responsible Person

  • The name and address of the responsible person is required on both the container and the outer packaging. If a product is made outside of the UK, the country of origin must also be given.
  • The UK responsible person can be: the UK-based manufacturer, or a person designated by a written mandate by a manufacturer that is outside the UK, or a distributor, or the importer. This is a very simplified look at this new UK rule.
  • For the UK – more about the Responsible Person: 


  • The ingredients must be listed on any outer packaging. However, if there is no outer packaging, it must be on the main container.
  • The list of ingredients must be headed “Ingredients”.
  • The ingredients must be listed in descending order of weight. The exception is ingredients with a concentration of less than 1% – they can be listed in any order after the main ingredients.
  • Ingredients have to be named following a standard terminology. It ensures consistency between different brands. It also makes it easier for the consumer to identify any ingredient that causes them issues, like an allergic reaction. 
  • The International Nomenclature for Cosmetics (INCI) sets the names for all cosmetic ingredients. Therefore, the ingredients listed on a product always have the same name, no matter where you buy the product.
  • The term “parfum” means perfume. It can consist of many ingredients. However, these ingredients do not have to be listed individually, except certain ones that have to be on the label.
  • The term “aroma” means flavour (for example, in toothpaste). The raw materials in the aroma do not need to be listed, with a few exceptions.
  • Colouring agents are identified by “Cl” (Colour Index), followed by its number. They can be listed in any order after all other ingredients are listed. 
  • Coloured cosmetics often come in different shades, for example, lipstick and eyeshadow lines. Colouring agents produce the various shades and all the agents used can be listed, as long as the symbol “+/-” or the words “may contain” is used. It means not all the colours listed are necessarily used in that particular shade but are found in the whole product line somewhere. They are listed in any order after all the other ingredients. 
  • Nano ingredients must have “(nano)” after them. For example, “titanium dioxide (nano)”.


  • The amount of product at the time of packaging must be on the label. The label may have this as either weight or volume.
  • The net contents must be given in metric for the EU and UK markets. However, you may also see ounces (“oz”) listed as well. It is because products may be sold in countries where they don’t use the metric system. For example, the weight will also be listed in “US OZ” for products sold in the USA.
  • The “e” symbol (which means “estimated”) is a guarantee that the product is filled correctly, as per the average system of measures used in the EU.
  • The term “Net Wt.” may also be seen by the weight/volume.
  • Some products are exempt from this requirement, including free items, sachets for a single application, and anything less than 5g or 5ml.
EU labelling requirements for cosmetics
The label shows name and address of manufacturer, the ingredients and the amount of contents in metric.

Durability of Product

  • Cosmetic products must indicate how long they are useable. Products with a lifespan of fewer than 30 months must have a “Best Before Date”. Products with a lifespan of over 30 months have a “Period After Opening” symbol. 
  • There are some exceptions to this requirement – for example, aerosol products (as they are sealed airtight), perfumes with high alcohol content, and single-use packs.

Best Before Date – Lifespan of fewer than 30 months:

  • Cosmetic products with a lifespan of fewer than 30 months from the date of manufacture must have a “best before the end of” date on the packaging.
  • It is shown by the words “best before” followed by the date (shown as month and year). It indicates when the product either ceases to fulfil its intended function or no longer meets safety requirements as per the regulations.
  • “Best before” can be abbreviated to “Exp”. “Best Before End” can be shortened to “BBE”. The “egg timer symbol” may also be used.
  • Labels must also show any special precautions that need following. For example, any special storage conditions required to keep the product in good condition must be on the packaging.

Period After Opening – Lifespan of more than 30 months:

  • For products with a lifespan longer than 30 months, they must have a “Period After Opening” time. It means once the consumer opens a product for the first time, it has a shelf life of so many months (under normal usage).
  • The “little pot symbol” indicated the shelf life. It has a number in it followed by an “M”, indicating how many months the product is safe to use after opening. For example, “24M” means that you can use the product safely for 24 months after you have opened it.

Warning Statements & Precautionary Advice

  • Not all products have this information on them, as it is not always relevant to the product.
  • It is for any special information, like how a product must be used properly or disposed of safely. It also includes warnings about ingredients, preservatives, UV filters, or how not to use a product. For example, precautionary advice could be “Avoid eye area” or “Do not use to dye eyelashes”.

Batch Number

  • The manufacturer or supplier prints a unique code on the label. 
  • Should there be any complaints or issues with a product, it allows a manufacturer to identify which batch made the product. 

Product Function

  • It is only required if the product’s function is unclear from its presentation and design. For example, a lipstick’s function is clear from how it looks; therefore, it does not need to be labelled as lipstick. However, it would not be acceptable to label a depilatory cream just as “cream” – it would have to state that it was for hair removal to prevent any misunderstanding or harm.

Further Information

  • If there is not enough space on a product to include key information, the manufacturer has to include that information somewhere else. 
  • For example, it could be on a leaflet contained in the box. There are also labels that peel back to reveal another layer underneath with more information on it.
  • The “hand and book” symbol indicates to the consumer that additional information is included somewhere else in the packaging.
EU labelling requirements for cosmetics
The batch code, the product's function and what the product doesn't contain.

Other Information Given on a Label

In addition to the legally required information, a label can provide all sorts of other information. It all depends on what the manufacturer wants to tell the consumer. Here are some things commonly seen on cosmetic products.

Organic or Natural

  • There is no legal definition of organic cosmetic products in the EU. Therefore, a company could label a product “organic” even if that product only had 1% organically produced ingredients.
  • Other similar terms used on labels are things like “natural” and “green”. Again, no legislation is in place for these terms. Consumers are made to believe they are buying something pure, better or safer. In some cases, they may be. However, the opposite is also true.
  • To find certified organic products, look for logos from the organisations that approve products as organic.
  • Five European certification bodies have developed the Cosmetics Organic Standard (COSMOS). It has the aim of harmonising organic standards across the globe. They have high standards – to achieve COSMOS certification, a product has to meet a strict set of criteria. It ensures that the product contains guaranteed organic ingredients and is not just label trickery.
EU labelling requirements for cosmetics
COSMOS group of organisations that certify organic.


  • Terms such as hypoallergenic, dermatologist-tested, allergy-tested, or non-irritating have no legally defined meaning. 
  • Manufacturers use them to convey that they think the product will not cause a bad reaction when used. However, the company needs to provide no proof – anyone can put these terms on a label.

Not Tested on Animals

EU labelling requirements for cosmetics
  • Look for the Leaping Bunny logo on cosmetic and household products to find cruelty-free products.
  • Cruelty Free International has thoroughly assessed these products and certified them as genuinely cruelty-free.
  • Some companies take liberties on labels and use word trickery to create the impression that their products are not animal tested. For example, “We do not test on animals” may mean the company itself doesn’t test on animals, but they might contract another company to animal test on its behalf.

Free From

  • Manufacturers may use a label to state what is not in their product. In this case, it is often things like parabens, preservatives, synthetic fragrance, or colourants – those ingredients that some consumers do not want in their products or find irritating to their skin. 
  • By and large, it can be useful information to know, as it helps someone avoid certain ingredients.

Recycling Advice

  • There are various recycling symbols, including the “Green Dot”. It shows that the company has a membership in a recycling and recovery scheme to deal responsibly with the packaging waste of their products.
  • All companies in Europe and the UK have a legal obligation to recycle and recover packaging waste. Companies often pay a specialist company to do the work on their behalf.

Languages Used on Labels

Thirty-two countries come under the legislation – the 27 member states of the EU, plus Iceland, Liechtenstein, Norway, the UK, and Switzerland. The cosmetic labelling laws require that certain information on a label has to be in the official language(s) of the country where sold. 

The mandatory information is:

  • Quantity – the nominal contents in weight or volume.
  • Durability – the date of usage.
  • Particular precautions to be observed by the user.
  • Function of the product.

So, for example, products sold in the UK and Ireland must have the above information in English. Likewise, products sold in Greece must be in Greek, and Switzerland requires French, German and Italian.

Multilingual labels are acceptable. Any language can be printed on a label, providing that the mandatory information is included in the required languages.

Ingredients in a product have to be listed using their “International Nomenclature of Cosmetics Ingredients” (INCI) names. Therefore, no matter where in Europe the product is sold, the ingredient names will be the same.

Reporting Non-Compliant Cosmetics in the UK

If you think a cosmetic product offered on the UK market is fake or not compliant with the law in some way, you can report it to Trading Standards via Citizens Advice

Trading Standards is the organisation responsible for enforcement in the UK. The Citizens Advice provides help on a wide range of consumer issues. However, you cannot contact Trading Standards direct. You must contact Citizens’ Advice, who will then pass your complaint to Trading Standards. 

The contact details for Citizens’ Advice:

Find Out More

  • This article on EU labelling requirements for cosmetics is for informational purposes only and does not constitute as legal advice. If you are a maker or supplier and have any queries about what is legally required on labels in the UK/EU, it would be best to consult with a lawyer or an organisation who understands cosmetic law. 
  • Organisations like the CTPA (Cosmetic, Toiletry and Perfumery Association) act as the voice for the UK cosmetics industry. Furthermore, they have a wealth of information on their website, including Making and Supplying Cosmetics in EU and FAQs on Making Cosmetics.

A Guide to the Cosmetics Products (Safety) Regulations 2008:

The Cosmetic, Toiletry & Perfumery Association:

EU labelling requirements for cosmetics -

39 thoughts on “EU & UK Labelling Requirements for Cosmetics”

  1. Hi,

    Very useful info, thank you!

    Have a question: If product packaging (bottle) is produced in Italy and contents in Hungary, then can we use “Made in EU” as country of origin or have to state both Italy and Hungary?

    1. Hi. Good question. We think the law relates to the contents, but it would be best to get advice from a lawyer or organisation that deals with this sort of thing. We’re just makeup artists 🙂

  2. Hi. I’m in process to certifie my salve before it can be sold in shops. Our salve contains 13 different botanicals and because of this botanicals is very effective in some skin conditions. According to UK law we cannot specify on the label that this cosmetics has any healing property’s because then it would have to be marked as herbal remedy and to certified herbal remedy it cost about half million pound and as a small business we don’t have this money. My question is if I don’t specify that my salve has healing abilities but informe customer about healing property’s of specific herbal ingredients would that be legal?

    1. Hi there – as we’re not lawyers and don’t know the specifics, we cannot advise. Try contacting the CTPA – they have lots of useful information on their website and may be able to help.

  3. Hello,

    I have a quick question, that bordering me:))
    The country of origin must also be on the label if the product is made outside of the European Economic Area (EEA). About this one? So if the cosmetics product made in EU for example its not necessary add Made in EU, just company name?

    1. Hi. Yes, that’s how we understand it – the country of origin must be stated on the label if it is imported to Great Britain. We take this to mean any country, even EU countries. Best contact CTPA ( for guidance as the regulations have changed slightly due to “Brexit”.

      A label must also have the name and address of the UK person responsible for the product (or for the EU or Northern Ireland market – the EU or NI person responsible). Here’s a quote from “A Responsible Person can be a business or an individual (including sole traders). A Responsible Person must have a UK established address to make cosmetic products available in GB. A UK established address does not include mail forwarding or PO box addresses.”

  4. Hi,
    I am planning on importing cosmetic item from Japan. Can I stick an English label with necessasy info above the original label which is in Japanese ?

    1. Hi Sakura, Here’s a good guide to your responsibilities: The CTPA is also the best organisation to contact as they are up-to-date with all UK legislation. Trading Standards should also have information. All the best.

  5. HI,
    I’m starting a handmade cosmetic business, I don’t feel comfortable placing my home address on the labels, how would I get around this?

    1. Hi Pamela. It is possible to get PO Boxes or virtual office addresses but not sure if this would be acceptable to cosmetic labelling legislation to be honest. Have a look at – they have lots of useful advice/members who know legal stuff. All the best.

  6. Hi,

    I am planning on to import some cosmetics from Poland and sell it on the UK market. Shall i label the translation on my own or do they have to be labelled by the producer? (I only mean a few information that require to be translated to English as these cosmetics will have all information written in Polish)

    1. Hi Alina – as we understand it, you as the importer would be classed as the “responsible person” and, therefore, would have to ensure that the legally required information in English is on the label. However, we are not lawyers, so you would be best consulting with a legally qualified person or contacting an organisation like the CTPA ( for clarification on anything legal. Here’s a guide from the CTPA about supplying cosmetics in the EU/UK market:

  7. Hi, I’m planning on launching a cosmetic product (cleansing oil) next year and I’m a bit confused about primary and secondary packaging label. I’ve seen that if the seller has all the info legally required on the secondary packaging, then they only put the weight (eg 100ml, x fl oz with the e symbol) and what the product is and that’s it.
    Is that legal? What should I add to my primary container (eg bottle) if I have already put all the legally required info in the secondary packaging (eg box)?

    Thanks !

    1. We understand that you also need the name and address of the manufacturer on the main container. Have a look at the Cosmetic, Toiletry and Perfumery Assoc.’s website for the most up-to-date information. Here are some FAQs from that site re: producing cosmetics in the UK/EU : Also a guide to making and selling cosmetics:
      Also check out:

  8. My 12 year old daughter bought some lip balm from a company and it arrived in a plastic bottle with no label and no leaflet explaining contents. I messaged them to ask what it contained and whether they are breaching regulations by not having a label. They claim labels detailing ingredients are not required if the contents are under 15ml. Is this true? If not how do I report this company?

    1. Hi David – Direct from the site –

      (4) Where it is impracticable, for reasons of size or shape, for the required particulars as to the conditions of use or list of ingredients to appear in an enclosed leaflet those particulars shall appear on a label, tag, tape or card which is enclosed or attached to the cosmetic product.
      (5) In the case of soap, bath balls and other small products where it is impracticable, for reasons of size or shape, for the required information as to the ingredients to appear on a label, tag, tape or card or in an enclosed leaflet, those particulars shall appear on a notice in immediate proximity to the container in which the cosmetic product is exposed for sale.

      So our understanding is even small products must supply an ingredients list in some way.

      You can report UK companies to Trading Standards – more info here:

  9. Hi
    we would like one confirmation on cosmetics products

    example our product have primary and secondary packing, and our query like to print the all legal requirements on English/french and Spanish language on the primary package and all legal requirements print on secondary package in English/dutch and Portuguese different language…..
    is it accepted?

  10. Hi, who do I contact within Europe about a manufacturer who is selling face creams with different ingredients on the box to what is on the jar inside? Surely this isn’t legal? They’ve fobbed me off saying they’re saving on packaging by using older boxes for newer jars of product. The codes etc are all correct and match the jar inside just not the ingredients.

    1. Hi – if you are in the UK, speak to Trading Standards. Here’s a link to find your local one: Outside of the UK, I’m not sure who the official bodies are for different EU countries, but there must be an equivalent that deals with “illegal trading practices”. It is a legal requirement to list the ingredients as found in the actual product being sold, so yes it sounds to us like this is not as per the law/regulations. All the best.

  11. Hello,

    Your article does not state which language the information must be in.

    I have received a carton of sunscreen all labelled in French only (apart from ingredients which are INCI). I do not know what to do with them.

    1. Hi Nora – the function of the product, contents, and any precautions/warnings must be translated into the language of the country it is sold in. So, if you buy in the UK, this information must be in English. Certain counties (including Austria, Poland and France) require that all information is translated into their official language, including marketing information. Hope that clears that up for you and we’ve added a “language” section to the article.

    2. To put the distubutors products details on a cosmetic product does it have to be registered to in the cpnp portal and who is the product registered by if it says dm
      Manufactured for then private lable company but the address is the manufacturer

  12. HI
    I have returned an after bath spray to Chanel, the packing has no best before and it has gone off. Sadly Chanel have said it is over a certain period of time and cannot help. I think the legislation should require a date of manufacture on the packaging.

  13. hi would this also be correct labelling for cold process soap? im really struggling to find the right info on this.
    many thanks

  14. Hi,
    I just looked at the Dr Botanicals website and I got confused about their label of “natural” ingredients. I almost bought their product on sale but then looked at the ingredients and they contain preservatives such as Sodium Benzoate and Potassium Sorbate and Phenoxyethanol. Is this safe? What else more safe, if anything, can be used to replace these preservatives? They write: “Vegan certified Dr Botanicals products, are made only of natural ingredients” but these preservatives and some other ingredients that have complicated names are definitely not natural, they are chemicals. So, that means everyone can use the term “natural” and confuse consumers….not cool. Not buying from them.

    1. Hi Evelyn, indeed the term “natural” doesn’t really mean anything. If you wanted to look more at ingredients, have a look at who “review and assess the safety of ingredients used in cosmetics in an open, unbiased, and expert manner”. It’s a handy website to check out ingredients used in cosmetics.

  15. Hi Lisa,

    I ‘m wondering if it is allowed to use ” paraben and sulfate free ” on the outer lable as a statement?

    I’ve heard that it is not allowed from next year.

    Thanks for you help!

  16. I live in the UK and only speak English.i ordered some Vichy sunscreen online – the product shot online was of a bottle with English writing on it – yet I received Greek stock – have no idea what is written on the label, how to apply it etc – the company will not let me return or replace it with English stock – what is the law/regulation with this please? (Edited by H&MUA: removed company name)

    1. Hi Lisa, as far as we understand, cosmetics sold in the UK must have English included on labels to fulfil the legislation i.e. customer safety. As you said, you have no idea what the ingredients are, how to use, any safety advice etc. Please get in touch with CTPA (Cosmetic Toiletry & Perfumery Association) based in London: Tel: 020 7491 8891 | E-mail: They will know the current legislation and be able to advise you accordingly. All the best.

    1. Hi Ting – All cosmetic products supplied in the EU/UK, whether for consumer or professional use, must comply with European Cosmetics Regulation 1223/2009. It also requires safety assessments on the products. We’re not quite sure what you mean by “not fully tested” – as cosmetics have to be tested thoroughly 🙂

  17. This is all very thorough but we still need to go further. My daughter is peanut and nut allergic. All food is labelled with allergens in bold or a warning. There does not seem to be the same duty of care within the beauty industry. The facial scrub I bought yesterday listed jurglans regia as an ingredient. I did Latin at university but still had to google what that is. Why did it not say it was walnut even in brackets?? I just feel food labelling has become almost too thorough. The beauty industry needs to think about allergies and maybe start having warning labels on as well.

  18. Butter Bros Beard Co

    Fantastic Information, this has cleared up lots of things at once I was trying g to find out over the last few weeks, great job.

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EU labelling requirements for cosmetics