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EU Labelling Requirements for Cosmetics

It’s not a very sexy title, we know, but proper labelling on cosmetics is so important. It tells the consumer a variety of things, including what the product is, what the ingredients are, how much there is, when to use it by and who made it. It also lists any warnings or instructions for use. Anyone working in makeup should understand what the labels mean.

Product labelling in the EU is regulated by law under the EU Cosmetics Regulations (1223/2009). The regulations main purpose is human safety.

Cosmetic laws apply to both products that are intended for sale and those that are given away for free. Ultimately, the making and selling of cosmetics is considered to be a commercial enterprise. The penalties for non-compliance can be severe, and ignorance of the law is not a defence.

Labelling Requirements

All cosmetic and personal care products must have a label. This could be on the primary container (as in, the bottle or jar the cosmetic is contained in) or on the secondary container (the box or outer packaging the product is sold in).

It must be indelible, easy to read, and include the following information:

  • Name and address of manufacturer or supplier
  • List of ingredients
  • The amount of contents (weight or volume)
  • Date of minimum durability (“best before date”) or a “Period After Opening” (PAO)
  • Warning statements and precautionary advice
  • Batch number or lot code
  • Product function (when appropriate and if use is not obvious)

Name & Address of Manufacturer

  • The name and address of the manufacturer (or supplier) is required on both the primary container and any secondary outer packaging.
  • If the product is made outside of the European Economic Area (EEA), the country of origin must also be shown on the label.


  • Ingredients have to be listed on any outer packaging. If there is no outer packaging, it must be on the main container.
  • The label must have the title INGREDIENTS followed by all the ingredients contained in the product. The ingredients are listed in descending order of weight. However, for ingredients that are in concentrations of less than 1%, they can be listed in any order after all other ingredients.
  • The ingredients have to follow a standard with regard to terminology so there is consistency between different brands. Importantly, it also makes it easier for the consumer to identify if there are any ingredients in a product that causes them issues, like an allergic reaction. Naming of ingredients is set in the International Nomenclature for Cosmetics (INCI). It means that wherever you buy the product, the ingredients are always named the same.
  • The term “parfum” means perfume, which can consist of many ingredients. These do not have to be listed individually, with the exception of certain ingredients which must be shown on the label.
  • The term “aroma” means flavour (for things like toothpaste) and the raw materials in the aroma do not need to be listed, with a few exceptions.
  • Colouring agents are shown by “Cl” followed by its number and can be listed in any order after all other ingredients.
  • For coloured products that come in various different shades (for example, lipstick), the symbol “+/-” or words “may contain” can be seen before the list of colours. This means that not all the colours listed are necessarily used in every shade.
  • Nano ingredients must have “(nano)” after it. For example, “titanium dioxide (nano)”.

The Amount of Contents

  • The amount of product at the time of packaging must be given on the label. It can be shown as either a weight or volume.
  • For the EU, the net contents must be given in metric. However, you may also see ounces (“oz”) listed. Some products may also list the weight for other markets, like the USA (so the weight will also be listed in “US OZ”).
  • The “e” symbol (which means estimated) is a guarantee that the product has been filled in accordance with the average system of measures used in the EU.
  • The term “Net Wt.” may also be seen by the weight/volume.
  • Some products are exempt from this requirement, including free items, sachets for single application and anything less than 5g or 5ml.
The label shows name and address of manufacturer, the ingredients and the amount of contents in metric.

Durability of Product

Cosmetic products must indicate how long they are good for using. Products with a lifespan of less than 30 months must have a “Best Before Date”. For products with a lifespan of over 30 months, this is shown by the “Period After Opening” (PAO) symbol.

There are some exceptions to this requirement, including aerosol products (as they are effectively sealed), perfumes which have a high alcohol content and single-use packs.

Best Before Date – Lifespan of less than 30 months

  • Any cosmetic product that has a lifespan of less than 30 months from the date of manufacture must have a “best before the end of” date on the packaging.
  • This is shown by the words “best before” followed by the date (month/year). This indictes when the product either ceases to fulfil its intended function, or no longer meets safety requirements as per the regulations.
  • “Best before” can be abbreviated to “Exp”, and “Best Before End” to “BBE”. The “egg timer” symbol may also be used.
  • Labels must show any special precautions to be observed. For example, any special storage conditions needed in order to maintain the product as required by the regulations must be shown on the packaging.
Period After Opening – Lifespan of more than 30 months
  • For products with a lifespan longer than 30 months, they must have a “Period After Opening” time. This means once a product has been opened by the consumer for the first time, it has a shelf life of so many months under normal conditions of use.
  • It is shown on cosmetics as an open pot with a number in it and an “M” – this shows the number of months that the product is safe to use once it has been opened. So for example, 24M means that you can use the product safely for 24 months once you have opened it.

Warning Statements & Advice

  • Not all products have this on them. It is for any special information like how a product must be properly used or disposed of safely. It also includes warnings about ingredients, preservatives or UV filters, or how not to use a product. For example, precautionary advice includes things like “Avoid eye area” or “Do not use to dye eyelashes”.

Batch Number or Lot Codes

  • This is a code that enables the manufacturer or supplier to identify when and where the product was made.

Product Function

  • This is only required on a label if the function of the product is unclear from the presentation and design. For example, the function of lipstick is clear, so it does not need to be labelled as lipstick. However, a depilatory cream could not be labelled just as “cream” – it would have to state that it was for hair removal.

Further Information

  • Where there is not enough space on a product to include the ingredients list, any warnings and instructions for safe use, the manufacturer will include that information somewhere else in the packaging; for example, on a leaflet contained in the packaging.
  • The “Hand Book” symbol shows that information is included elsewhere in the packaging.
The batch code, the product’s function and what the product doesn’t contain.

Other Information Given on a Label

A product’s label can provide other information, which is down to the manufacturer rather than it being a legal requirement.

Organic or Natural

  • There is no legal definition for organic cosmetic products in the EU. A company could label a product “organic” even if that product only had 1% organically-produced ingredients.
  • Other similar terms used on labels are things like “natural” and “green“. Again, no legislation is in place for these terms. They are used by manufacturers to simply make the consumer think they are buying something pure, better or safer.
  • To find certified organic products, there are five European certification bodies that have developed the Cosmetics Organic Standard (COSMOS) to try and harmonise organic standards across the globe. They have high standards, and to achieve COSMOS certification for a product, that product has to meet a strict set of criteria. It ensures that the product contains guaranteed organic ingredients, and is not just label trickery.
COSMOS group of organisations that certify organic.


  • Terms such as hypoallergenic, dermatologist tested, allergy tested or non-irritating have no legally-defined meaning. They are used by manufacturers to convey that they think the product will not cause a bad reaction when used. However, no proof of this is needed from the company – anyone can put these terms on a label.

Not Tested on Animals

  • To find products that really are cruelty-free, look for the Leaping Bunny logo on cosmetic and household products. These products have been thoroughly assessed by Cruelty Free International and are certified as genuinely cruelty-free.
  • Some companies may take liberties on labels and can use word trickery to make the consumer think that their products are not tested on animals. For example, “We do not test on animals” may mean that the company itself doesn’t test on animals, but may contract another company to animal test on its behalf.

Free From

  • Manufacturers may state on a label what is not found in their product. It’s often things like parabens, preservatives, synthetic fragrance or colourants. Basically those ingredients that some consumers do not want in their products, or find irritating to their skin. It can be useful to know.

Recycling Advice

  • The “Green Dot” is a trade mark that shows the company has membership of a recycling and recovery scheme to deal responsibly with the packaging waste of their products.
  • All companies in Europe and the UK have a legal obligation to recycle and recover packaging waste. Companies often pay a specialist company to do the work on their behalf.
  • In the UK, there are a number of competing recovery and recycling schemes, so this logo is not used. However, you will still the green dot on packaging in the UK for products that are also sold in other European countries.

Languages Used on Labels

There are 32 countries that come under the legislation – the 27 member states of the EU, plus Iceland, Liechtenstein, Norway, UK and Switzerland are included as part of the single market. The cosmetic labelling laws require that certain information on a label has to be translated into the language(s) of the country where it is sold. The information that must be translated is:

  • The nominal contents (weight or volume)
  • The date until which the cosmetic can be used
  • Particular precautions to be observed by the user
  • The function of the product

So, for example, products sold in the UK and Ireland must have the above information in English; products sold in Greece must be in Greek; Switzerland requires French, German and Italian.

Ingredients in a product have to be listed using their “International Nomenclature of Cosmetics Ingredients” (INCI) names. Therefore, the ingredient names used will be the same, no matter where the product was made or is being sold in the EU.

Reporting Non-Compliant Cosmetics in the UK

If you think a cosmetic product being sold on the UK market is fake or not complaint with the law in some way, you can report it to Trading Standards via Citizens Advice

Trading Standards is the organisation responsible for enforcement in the UK, and the Citizens Advice organisations listed below provide help on a wide range of consumer issues. You cannot contact Trading Standards direct and have to go via Citizens’ Advice, who will pass your complaint on to Trading Standards:

Find Out More

If you are a maker or supplier, and have any queries about what is legally required on labels in the UK/EU, it would be best to consult with a lawyer who understands cosmetic law. Alternatively, there are organisations like the CTPA (Cosmetic, Toiletry and Perfumery Association), who act as the voice in the UK for the cosmetics industry. They have a wealth of information on their website.

A Guide to the Cosmetics Products (Safety) Regulations 2008: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/39334/10-761-guide-to-cpsr.pdf
The Cosmetic, Toiletry & Perfumery Association: https://www.thefactsabout.co.uk/storage-of-cosmetic-products/content/169
Labelling requirements on Legislation.gov.uk: https://www.legislation.gov.uk/uksi/2008/1284/regulation/12/made
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28 thoughts on “EU Labelling Requirements for Cosmetics”

  1. Hi,

    I am planning on to import some cosmetics from Poland and sell it on the UK market. Shall i label the translation on my own or do they have to be labelled by the producer? (I only mean a few information that require to be translated to English as these cosmetics will have all information written in Polish)

    1. Hi Alina – as we understand it, you as the importer would be classed as the “responsible person” and, therefore, would have to ensure that the legally required information in English is on the label. However, we are not lawyers, so you would be best consulting with a legally qualified person or contacting an organisation like the CTPA (https://www.ctpa.org.uk/) for clarification on anything legal. Here’s a guide from the CTPA about supplying cosmetics in the EU/UK market: https://www.ctpa.org.uk/supplying-or-manufacturing-a-cosmetic-product.

  2. Hi, I’m planning on launching a cosmetic product (cleansing oil) next year and I’m a bit confused about primary and secondary packaging label. I’ve seen that if the seller has all the info legally required on the secondary packaging, then they only put the weight (eg 100ml, x fl oz with the e symbol) and what the product is and that’s it.
    Is that legal? What should I add to my primary container (eg bottle) if I have already put all the legally required info in the secondary packaging (eg box)?

    Thanks !

    1. We understand that you also need the name and address of the manufacturer on the main container. Have a look at the Cosmetic, Toiletry and Perfumery Assoc.’s website for the most up-to-date information. Here are some FAQs from that site re: producing cosmetics in the UK/EU :https://www.ctpa.org.uk/faqs. Also a guide to making and selling cosmetics: https://www.ctpa.org.uk/supplying-or-manufacturing-a-cosmetic-product
      Also check out: https://www.thefactsabout.co.uk/

  3. My 12 year old daughter bought some lip balm from a company and it arrived in a plastic bottle with no label and no leaflet explaining contents. I messaged them to ask what it contained and whether they are breaching regulations by not having a label. They claim labels detailing ingredients are not required if the contents are under 15ml. Is this true? If not how do I report this company?

    1. Hi David – Direct from the gov.uk site – https://www.legislation.gov.uk/uksi/2008/1284/regulation/13/made:

      (4) Where it is impracticable, for reasons of size or shape, for the required particulars as to the conditions of use or list of ingredients to appear in an enclosed leaflet those particulars shall appear on a label, tag, tape or card which is enclosed or attached to the cosmetic product.
      (5) In the case of soap, bath balls and other small products where it is impracticable, for reasons of size or shape, for the required information as to the ingredients to appear on a label, tag, tape or card or in an enclosed leaflet, those particulars shall appear on a notice in immediate proximity to the container in which the cosmetic product is exposed for sale.

      So our understanding is even small products must supply an ingredients list in some way.

      You can report UK companies to Trading Standards – more info here: https://www.citizensadvice.org.uk/consumer/get-more-help/report-to-trading-standards/

  4. Hi
    we would like one confirmation on cosmetics products

    example our product have primary and secondary packing, and our query like to print the all legal requirements on English/french and Spanish language on the primary package and all legal requirements print on secondary package in English/dutch and Portuguese different language…..
    is it accepted?

  5. Hi, who do I contact within Europe about a manufacturer who is selling face creams with different ingredients on the box to what is on the jar inside? Surely this isn’t legal? They’ve fobbed me off saying they’re saving on packaging by using older boxes for newer jars of product. The codes etc are all correct and match the jar inside just not the ingredients.

    1. Hi – if you are in the UK, speak to Trading Standards. Here’s a link to find your local one: https://www.gov.uk/find-local-trading-standards-office. Outside of the UK, I’m not sure who the official bodies are for different EU countries, but there must be an equivalent that deals with “illegal trading practices”. It is a legal requirement to list the ingredients as found in the actual product being sold, so yes it sounds to us like this is not as per the law/regulations. All the best.

  6. Hello,

    Your article does not state which language the information must be in.

    I have received a carton of sunscreen all labelled in French only (apart from ingredients which are INCI). I do not know what to do with them.

    1. Hi Nora – the function of the product, contents, and any precautions/warnings must be translated into the language of the country it is sold in. So, if you buy in the UK, this information must be in English. Certain counties (including Austria, Poland and France) require that all information is translated into their official language, including marketing information. Hope that clears that up for you and we’ve added a “language” section to the article.

    2. To put the distubutors products details on a cosmetic product does it have to be registered to in the cpnp portal and who is the product registered by if it says dm
      Manufactured for then private lable company but the address is the manufacturer

  7. HI
    I have returned an after bath spray to Chanel, the packing has no best before and it has gone off. Sadly Chanel have said it is over a certain period of time and cannot help. I think the legislation should require a date of manufacture on the packaging.

  8. hi would this also be correct labelling for cold process soap? im really struggling to find the right info on this.
    many thanks

  9. Hi,
    I just looked at the Dr Botanicals website and I got confused about their label of “natural” ingredients. I almost bought their product on sale but then looked at the ingredients and they contain preservatives such as Sodium Benzoate and Potassium Sorbate and Phenoxyethanol. Is this safe? What else more safe, if anything, can be used to replace these preservatives? They write: “Vegan certified Dr Botanicals products, are made only of natural ingredients” but these preservatives and some other ingredients that have complicated names are definitely not natural, they are chemicals. So, that means everyone can use the term “natural” and confuse consumers….not cool. Not buying from them.

    1. Hi Evelyn, indeed the term “natural” doesn’t really mean anything. If you wanted to look more at ingredients, have a look at https://www.cir-safety.org/ who “review and assess the safety of ingredients used in cosmetics in an open, unbiased, and expert manner”. It’s a handy website to check out ingredients used in cosmetics.

  10. Hi Lisa,

    I ‘m wondering if it is allowed to use ” paraben and sulfate free ” on the outer lable as a statement?

    I’ve heard that it is not allowed from next year.

    Thanks for you help!

  11. I live in the UK and only speak English.i ordered some Vichy sunscreen online – the product shot online was of a bottle with English writing on it – yet I received Greek stock – have no idea what is written on the label, how to apply it etc – the company will not let me return or replace it with English stock – what is the law/regulation with this please? (Edited by H&MUA: removed company name)

    1. Hi Lisa, as far as we understand, cosmetics sold in the UK must have English included on labels to fulfil the legislation i.e. customer safety. As you said, you have no idea what the ingredients are, how to use, any safety advice etc. Please get in touch with CTPA (Cosmetic Toiletry & Perfumery Association) based in London: Tel: 020 7491 8891 | E-mail: info@ctpa.org.uk. They will know the current legislation and be able to advise you accordingly. All the best.

    1. Hi Ting – All cosmetic products supplied in the EU/UK, whether for consumer or professional use, must comply with European Cosmetics Regulation 1223/2009. It also requires safety assessments on the products. We’re not quite sure what you mean by “not fully tested” – as cosmetics have to be tested thoroughly ?

  12. This is all very thorough but we still need to go further. My daughter is peanut and nut allergic. All food is labelled with allergens in bold or a warning. There does not seem to be the same duty of care within the beauty industry. The facial scrub I bought yesterday listed jurglans regia as an ingredient. I did Latin at university but still had to google what that is. Why did it not say it was walnut even in brackets?? I just feel food labelling has become almost too thorough. The beauty industry needs to think about allergies and maybe start having warning labels on as well.

  13. Butter Bros Beard Co

    Fantastic Information, this has cleared up lots of things at once I was trying g to find out over the last few weeks, great job.

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