A collection of authentic makeup colour charts from the 1940s. There are also some excerpts from brochures, These were produced by the cosmetic brands to guide women with their makeup application and colour choices. Seeing the colours used during this decade is useful for creating genuine vintage makeup looks.
Makeup Colours of the 1940s
Cosmetic brands used patriotism during World War II to promote their bright red makeup products. Red, it could be argued, is the most patriotic of all the colours – and brands never like to miss a marketing trick.
Palmolive’s guide to makeup application and colour advice.
A couple of colour charts and guidance as to what colours to choose from Helena Rubinstein.
A nail polish colour chart from Avon.
Nail colours from the 1948 Avon catalogue.