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1940s Makeup Colour Charts

A selection of makeup colour charts and excerpts from adverts of the 1940s to show the colours worn during this era.


Revlon lipstick and matching nail colours (1940).


Brands used patriotism to promote their bright red makeup products.

Palmolive’s guide to makeup application and colour advice.

Palmolive's guide to the colours a woman should wear (1941).


A couple of colour charts and guidance as to what colours to choose from Helena Rubinstein.

Colours for all occasions for the brown haired woman from Helena Rubinstein (1945).
Helena Rubinstein colour charts grouped into hair colours (1945).


Avon nail polish colour chart.

Avon nail polish colour chart (1946).


"Springtime shades" taken from a Coty advert in Cosmopolitan (1947).


Nail colours from the 1948 Avon catalogue.

From page 10 of the annual Avon catalogue (1948).
Avon colours from March 1948.

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