Vintage makeup colour charts from the 1960s showing the popular shades of the era. The cosmetic brands also made makeup application guides and tips on the latest trends. These were included in the product’s packaging or as an article in promotional brochures.
Makeup Colours of the 1960s
The typical eye makeup colours available in the early 1960s – these are from cosmetic giant Maybelline. This chart is from about 1961.
The following pictures show the new fashion makeup colours on offer from Max Factor. Taken from its “New Make-up Color Fashion” brochure, released in about 1962.
The latest products and colours from Avon, as seen in their February 1964 brochure.
A retail countertop display unit, showing the lipstick and matching nail colours from Max Factor.
Some of the lip and eye makeup colours from Yardley, taken from adverts published in 1967. The eye makeup advert also shows a few makeup style ideas for the fashionable woman.
Below are a full set of makeup colour charts from perennial favourite, Avon. The charts include the latest colours for foundation, eye makeup, blush, lipstick and nail polish.
Avon demonstrates the latest fashion – namely, using a white eyeliner. This is matched with pale nails, which had been in vogue for a few years. As shown by Avon in their August 1967 brochure “Avon Outlook”.
Some makeup application guidance from Elizabeth Arden in its “The Way to Beauty” pamphlet.