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1960s Makeup Colour Charts

A selection of makeup colour charts and makeup application guides from the 1960s, showing the popular colours and fashionable looks of the era.


The “fashion” makeup colours on offer from cosmetic giant Maybelline. This chart is from about 1961.

Maybelline colour chart from about 1961.


The following pictures show the new fashion makeup colours on offer from Max Factor. Taken from his “New Make-up Color Fashion” brochure, released in about 1962.

Max Factor's latest eye colours (c.1962).
Max Factor's new eyeliner and mascara colours (c.1962).
1960s makeup colours
Foundation and concealer colours from "New Make-up Color Fashions" by Max Factor (c.1962).
Max Factor lipstick colour chart (from about 1962).


The latest products and colours from Avon, as seen in their February 1964 brochure.

The latest makeup on offer from Avon (Feb 1964).
Avon nail polishes as seen in their brochure (Feb 1964).
Avon lip colours, including new lip and matching nail polish colour "Pinky-Dink" (1964).


Some of the lip and eye makeup colours from Yardley, taken from adverts published in 1967. The eye makeup advert also shows a few makeup style ideas for the fashionable woman.

1960s makeup colours
Excerpt from a Yardley lipstick advert (1967).
Mod high-fashion eye makeup ideas from Yardley advert (1967).

Below are a full set of makeup colour charts from perennial favourite, Avon. The charts include the latest colours for foundation, eye makeup, blush, lipstick and nail polish.

Avon demonstrates the latest fashion – namely, using a white eyeliner. This is matched with pale nails, which had been in vogue for a few years. As shown by Avon in their August 1967 “Avon Outlook” brochure.

Excerpt from "Avon Outlook" showing the latest eye makeup application (August 1967).


Some makeup application guidance from Elizabeth Arden in her “The Way to Beauty” pamphlet.

1960s makeup colours
Excerpt from Elizabeth Arden's "The Way to Beauty" (1968).

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