1960s makeup looks were at both ends of the scale, from the au naturel look of the hippie brigade to the dramatic black and white eyes of mod high-fashion – and elegance nestled in between. The 1960s was a youth-oriented decade. The baby boomers were coming of age and defined the decade as their own. Here we look at the popular colours and trends, as well as what influenced style in the 1960s.
Influences on 1960s Makeup
The London Scene
London had led the way with the mod look (“modernist”) since the late fifties. New stores catering to the fashion tastes of the younger generation popped up all over, notably in Carnaby Street and Kings Road.
The youth had a big influence on fashion. Since the 1950s, the young had disposable income to hand and it was spent on looking stylish.
The mod look peaked between early 1964 and mid-1967. During this time, youth-orientated television shows, magazines and films united young people all around the world.
The mod love for bold geometric patterns and black and white spilt over into the white eyeshadow and black eye crease look. This was seen on highly-influential model Twiggy.
Quant, Makeup & Models
Mary Quant was instrumental in the whole “swinging sixties” youth movement with her fun fashions. In 1966, she launched a cosmetic range which, like her clothing, was aimed squarely at young people.
Packaging was humble yet efficient and always featured the Quant daisy logo. Products were affordable and came with little “how to” instruction leaflets.
The whole range was colourful, fun and had interchangeable components. Quant makeup had tongue-in-cheek names and cheeky advertising – very different to most makeup brands on the market.
Yardley was also instrumental in the whole London scene and produced a popular range of colours and products. The phrase “The London Look” was used in their adverts, with trendy British models Jean Shrimpton and Twiggy as its poster girls.
They were the top models of the era, along with Pattie Boyd. Subsequently, their faces were known worldwide, influencing a generation of women with it.
Music & Television
Youth-lead fashion was inspired by music. Everything from rock and roll, Motown, pop, mod and psychedelic rock influenced the style and amount of makeup worn.
1960s music took on the messages of the youth and the era. It gave the young permission to rebel, express and assert themselves.
Dances were incredibly popular, so being fashionable and dressing up to the nines was all part of the scene.
Television had new music shows like Ready Steady Go! (first aired in 1963) and Top Of The Pops (first aired in 1964), where the viewer could see their favourite artists and follow their styles. People wanted to dress like their favourite bands.
Films both influenced and embraced the trends of the day.
Elizabeth Taylor‘s makeup in Cleopatra (1963) is a good example of how “current” was mixed with “historic”, creating a trendsetting 1960s Cleopatra. In fact, the Cleopatra phase started before the film’s actual release, with companies like Revlon leading the way with Cleopatra-inspired makeup colours and design.
Magazines often featured the glamorous looks of stars like Sophia Loren and Audrey Hepburn to indie girls Brigitte Bardot and Edie Sedgwick.
The feminist movement re-emerged in the sixties. It was primarily focused on equality for all and the end of discrimination.
Some feminists viewed makeup as objectifying women as sex objects and so wore very little. Others, however, embraced makeup and wore it as a badge of honour.
Later in the 1960s, the hippie counterculture emerged and made its mark with a taste for more natural faces and products.
Face and body painting is synonymous with the “flower power” movement and was a riot of colour.
1960s Makeup Summary
The start of the 1960s saw a continuation of the 1950s makeup look. This involved a flicked upper eye line, matte eyeshadow (primarily in greys, greens and blues) on the eyelid, very soft blusher and lipstick ranging from browns and soft reds to corals and pinks.
Just a few years later, the focus had really shifted to the eyes, when more dramatic eyeshadow application and colours took off. Conversely, the rest of the face was kept soft, natural and understated.
This high-fashion look revolved around a pastel-coloured eyelid with a dark eyeshadow in the socket crease. False eyelashes were really in, as was lashings of mascara. Lips were pastel or pale.
This look became all the rage for the younger women and it created a sort of “baby doll face” look with its big lashes and pink lips.
Older women would likely stay with the more familiar (and more becoming) look of the early 1960s.
1960s Makeup Elements
Pastel colours in coral, pink and peach were the fashionable colours, and the look geared towards natural and soft. Various shades of red, from carmine to raspberry, were also available.
Applying blusher to more than just the cheeks started in 1963 and was meant to create a natural glow to the face. A swoosh of colour was added to temples, the hairline and under the jaw to add warmth and subtle definition. It was also used to contour the face.
Blushers came in a variety of formulations including cream in a tube or pot, liquid washes, solid cakes and a cream that was applied with a damp sponge. Colours were matte and free from shimmer and glitter.
Brows were groomed, shaped and defined with a brow or eyeliner pencil.
The thickness of the brow and amount of pencil used ranged from a more natural look (like Twiggy) to a heavier pencilled and more solid brow (for example, Elizabeth Taylor).
Women that were part of the hippie subculture would likely have left their eyebrows more natural and not pencilled in.
Continuing from the 1950s, the flicked upper eye line was in vogue. There was also the doe-eyed look where the full eye was lined with a little flick at the outer corner.
A trend in about 1967 was to wear a line of white eyeliner directly behind the black eyeliner on the upper lashes.
Eyeliner came in pencil, cake and liquid formats in a variety of colours. However, if someone didn’t have an actual eyeliner, block mascara was a good substitute.
When false lashes were worn, eyeliner could be used to cover over the edge of the lash strip. The liner could also be used to paint on bottom lid eyelashes like Twiggy was sometimes seen with.
Powder eyeshadows were matte. There were also cream, crayon and liquid formulations, some of which had a slight pearlescent sheen or iridescent shimmer to them.
It was generally advised by makeup brands to match eyeshadow to eye colour. So, for example, green and blue-green eyeshadows were for green or hazel eyes. Blue eyeshadow was for blue or grey eyes. Greys, beige and brown eyeshadows were for grey or brown eyes.
The mod eye makeup look had a distinctive black eyeshadow line in the socket crease. This was teamed with a pale eyelid colour. White was the colour to have, though other colours were worn as well, especially pastel blues and greens.
For the mod trend, a dark socket crease line was a definitive line – meaning that it wasn’t blended or smudged much at all. It was applied in an arch from inner eye to outer eye. However, for a more everyday makeup look, the crease line was blended as much as the user wanted.
Using a darker colour in the eyelid crease hadn’t really been done before the 1960s. Likewise, using a lighter shade under the brow was a new trend. Other colours were also being used in the inner and outer corners of the eyes to create different eye makeup looks.
This fashion continues today, albeit with a lot more blending.
False eyelashes were the fashion accessory of the 1960s from about 1964 onwards. Fashionable women wore them every day. Some even wore two or three sets, one right on top of the other.
Lashes (both upper and lower) either came on a long strip that you cut to length or else as ready-to-wear individual sets. There was also a choice of styles from more natural to thick and full.
The continuous strip that bottom lashes came on could be annoying, so women would cut them into smaller more manageable pieces.
Lashes were made from human hair, synthetics, and animal hair like sable, mink and seal.
False eyelashes mainly came in shades of black and brown, but other colours were available. Likewise, some came decorated with rhinestones and glitter.
Foundations came in powder, cream, and liquid formulations. These collectively provided a range of coverage from full to more sheer products.
In about 1967, products became available that added a sheen to the face or a makeup foundation. For example, Revlon had Face Gleamers and Yardley had Face Slickers.
A move towards a more natural look, where skin shone through, meant that the heavy matte and powdered finish was over for some.
Reds, pinks and browns were fashionable at the start of the decade and came back in again about 1966.
Corals, pastel pinks and peach were fashionable colours throughout the decade, as well as beige-pink nudes.
Traditional lipsticks were mainly matte, though Vaseline or lip products with a sheen could be added.
For example, Yardley’s Lip Slickers added a hint of sheen and could be worn over or under lipstick, or just on its own. Similarly, Revlon had Moon Drops, which gave lips a wet-look sheen and, in 1965, Max Factor had UltraLucent Creme lipstick.
When worn over regular lipstick, the “slicker type” products made the final colour much softer – transforming it to a pastel.
Mascara could now be bought in a tube with a wand applicator, having been invented in the 1950s, but the solid block products were still used too.
Block mascaras were activated with water (or more realistically spit) and mixed with the little brush that came with it. Max Factor’s block mascara could really be built up layer upon layer.
There was also cream mascara in a tube that came with a little wand brush. Some products were waterproof, others were not.
Products like Revlon’s Fabulash were now lengthening the lashes, as well as colouring and curling them.
Throughout the decade, nail polishes came in various shades of red, pink, coral, peach and apricot.
During the first half of the decade, pale nail colours were also fashionable. This peaked in about 1964 with pale colours such as ivory, pearl and tan. In 1966, bright reds were once again in fashion.
1960s Makeup Fads
There were a few fads and short-lived trends during the 1960s. Here are just some of them:
- 1961 – The uplifted lip, where the outer corners of the mouth are over-painted with lipstick in an upward turn.
- 1962 – The Egyptian look with heavily-lined eyes and brows in black pencil. Lips were bold and Nile-green was the eyeshadow colour.
- 1964 – The exotic look, with theatrically-painted eyes. Designs included butterflies and flowers.
- 1967 – The Harper’s Bazaar look, where eyes were over-accentuated with false eyelashes, both painted and stuck on.
- 1969 – A fad for painting on freckles and creating polka dots on the eyelids with eyeshadow.